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Day 212: ThinkNOLA Viral Linking Campaign

The use of the term “New Orleans Blogger” twice in yesterday’s post is part of the Link Think New Orleans viral campaign, a variant of The Indie Virus campaign. “Virus” is a good thing in this instance because, like your mama said about chicken pox, it’s one a kid wants to catch. Chris Pearson, the mastermind behind the campaign, explains its two-fold rationale:

“All you’ve got to do is link to lesser known blogs from within a post (or two, or eleventeen), but you have to make sure that the anchor text of your link is The Indie Virus [or in the case of New Orleans, New Orleans Blogger]

“The experiment … has two goals:

* To bring exposure to lesser known blogs (especially those outside of Technorati’s top 100)
* To explore the metrics behind a viral linking campaign launched by the “little guys” (less popular blogs)”

So, if you’re an area blogger and/or would like to bring attention to blogging about the city of New Orleans, link to two New Orleans bloggers you consider relevant, with the anchor text of the link being New Orleans Blogger. e.g. New Orleans Blogger. Important note from Chris: “make sure that you link directly to a post WITH A TRACKBACK and not to the site itself – it speaks louder!”

You may thank Alan, tireless hamster of the New Orleans Blogger group, for applying yet another online concoction to our local cause.

3 comments… add one
  • Morwen Madrigal March 28, 2006, 1:52 PM

    I’m one of the founders of the Gentilly Civic Improvement Association. Set up their website and amm now their liason to Foundations, National community support orgs, and Coastal Restoration groups.

    I’ve been a Nuclear Engineer, well grounded in geology and environmental processes. Am a historian, activist for many issues since the ’70s. Helped found several NPOs during the years.

    I run a very large cyber network, but I’m a WYSIWYG-type of person. I’m also a darn good researcher.

    It’s time to Link Think New Orleans.

    I’m a New Orleans Blogger.(hoping I’m doing this right.)

  • Maitri March 28, 2006, 3:40 PM

    Lady M,

    When you commented on my post, you didn’t link back to anything. At any rate, it wouldn’t help you from my comments section.

    Take what you said in your comment and make a post out of it. Within it, link the words Link Think New Orleans back to the post like I just did.

    Then, use the words New Orleans Blogger to link to the trackback of a post of a favorite New Orleans blogger like I just did.

    Does that make more sense?

  • Markus March 28, 2006, 6:37 PM

    I think the instructions lack a little clarity on several points. Since I blew away my trackback link on blogspot and I’m not sure how to put it back, I’m not sure my own post counted. But at least folks are giving it a whirl.

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