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The New Big Ten Logo (or Of Ligers And LolCats)

Sainted Mother Of JoePa. This is all some overpaid graphic design group can come up with as the Big Ten’s much-awaited new logo?

You have got to be kidding me.

SBNation Cleveland’s Martin Rickman: “It’s good to see that they went out and grabbed a branding firm worse than the one that did that atrocity of a GAP logo earlier this year. The Big Ten refuses to be outdone. Should we hire Jim Tressel’s six-year-old nephew to draw something up?”

And the dropping of the other stinky cleat: the new Big Ten Twelve Ten’s division names are … wait for it … Legends and Leaders. The shock of 6000+ Chicago Tribune readers is nicely encapsulated in the results of this poll.

Didn’t the internet get GAP to reject its cheesy new logo in one week’s time? The Big Ten and its money deserve better than Jim Delaney and this.

3 comments… add one
  • Blair December 15, 2010, 9:34 AM

    Where do we go to vote no?

  • Maitri December 15, 2010, 12:51 PM

    How about a letter-writing campaign? If they’re inundated with letters from us, they may change the logo like GAP did after a week of being bombarded on Twitter and the web. “As a proud, active, donating and card-carrying alumna of two Big Ten institutions, I expect a little more from how we present ourselves to the rest of the nation and world, etc. etc. Sincerely,”

  • www.ligerworld.com December 23, 2010, 4:24 PM

    So this all the buzz is about logos and brand infringement :)…I entered to see is if there were any ligers as written in the title of the article….. anyways…..lets hope righteous win their claims regarding this logo :)….Regards

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