According to The Pew Internet and American Life Project survey released recently, “only 1 in 6 users of Internet search engines can tell the difference between unbiased search results and paid advertisements.”
While D argues that most people don’t know how to use search engines because they aren’t all that computer-savvy in the first place, this is great news for my non-profit, anti-Google search engine that will take you to unbiased search results (based not on how many hits it gets, but on how well it fits your query) and weigh/normalize various other results as you refine your search. Coming to a computer near you in full color, 3D and surround sound.
Don’t know how I’m going to to do it, but I will.